Build. Grow. Raise.
Future proof your startup.
Helping founders ace every early milestone in their startup journey. Validate ideas, iterate fast, and secure funding with expert guidance.
Expert Advisory
Proven Frameworks
Founder Community
Trusted by founders and teams across the region
The Problem
Most startups fail.
Startups struggle to launch, scale, and fundraise successfully. Why?
Your product isn't competitive
Many startups fail due to an unvalidated solution and a long, complex product roadmap that misses the mark.
Bad Go-To-Market execution
Without a structured GTM plan, startups struggle to acquire and retain customers fast enough to survive.
Inability to secure funding
Founders often face obstacles in attracting investors due to poor strategy, weak narratives, and ineffective outreach.
The Solution
Accelerate your growth.
Whether you need community support, deep data insights, or direct expert guidance.
1-1 Session with Majd
A focused 1-1 session with Majd to tackle your most pressing challenges.
- 1-1 focused session
- Direct access to expert advice
- Tactical problem solving
- Strategic guidance
"A focused 1-1 session with Majd to tackle your most pressing challenges."
Founder Community
Take the first step towards transformation. A founder-first community built to help you build smarter, faster, together.
- Access courses
- Live discussions
- Expert feedback
- Personalized guidance
"Designed to accelerate your startup's growth."
Custom Projects
Hands-on support for your most critical moments. No templates, just direct help that moves your business forward.
- GTM strategy and execution
- Fundraising and investor prep
- Validation sprints
- Founder-level sparring
"Direct support when it matters most."
Why Work With Ruya ✦
We're different.
By Founders For Founders
Ruya is born from successful startup launches. We have supported over 30+ startups so far in various fields, from content, foodtech, marketplaces, AI, design, edtech, and beyond.
30+
Startups Supported
We're Innovation Led
Our DNA is innovation and creativity. Trained at AJ&Smart, Design Sprint Academy, Stanford d.school, Google, and IDEO.U. Conducted 100+ workshops on strategy & GTM.
100+
Workshops Conducted
We're Focused on Results
We're entrepreneurs and doers. Not consultants. We become part of the team from day 1. We focus FULLY on delivering real impact.
Day 1
Team Integration
What our clients say
Real stories from people who worked with us

Raneem MOURAD
Managing Partner, Kashida
“It was a very smooth process from beginning to end. Majd set clear deliverables and was very well prepared at each session of the workshops. At the end we got real actionable results from the consultancy and that’s what matters.”

Djebline ABDESAMAD
C.E.O POINTILI
“Majd as the leader of Ruya Advisory can make you see behind lines using his experience and with real cases. As a founder & CEO of POINTILI, this Startup search t find its way and start growth, I appreciate the work delivered by Majd and the team of Ruya. Majd as a mentor for startups can clear ideas, and give a very good mind mapping. Thanks for effort, and hope that we can have other sessions soon.”

Muhammad ALIYU
Graduate Teaching Assistant / CMU-Africa
“Majd Alaily delivered an engaging and insightful session for our Foundations of Entrepreneurship class, drawing from his extensive experience at Google EMEA and scaling startups like Studio al Fankoosh. His practical approach to strategy, innovation, and execution resonated with the students, sparking meaningful discussions during the session. We truly appreciate his contribution and look forward to collaborating with him again in the future.”

S. S.
Founder, Designerist.
“Working with Ruya Advisory has been a great experience. They bring a fresh perspective to problems and help us challenge our business perspective. Their analytical and data driven approach empowered us to make fast and well informed decisions. They are well organized and extremely clear with their deliverables. They always went the extra mile and consistently exceeded expectations in their support. I believe startups and founders can benefit tremendously in having such a solid and strategic thinking partner to their side.”
Zahra Rizvi
Founder/CEO eHissab
“Collaborating with Majd on eHissab’s Go-To-Market strategy was a truly valuable experience. Majd brought deep market insights, strategic clarity, and a results-driven approach that helped refine our positioning and growth strategy. His ability to analyze challenges, provide actionable feedback, and align business goals with market needs was instrumental in shaping our direction. We greatly appreciate his expertise and look forward to future collaborations! Thank You!”
Jassim Jaffer
Co-Founder, Shufti
“The value we get from weekly sessions with Majd is massive! Majd has helped us navigate pivots in strategy and business model, that has improved our value prop and helped us plan out go-to-market strategy so it makes sense to us. We are working close with him to make sure Shufti is well rounded and we are looking forward to building our big launch with him too.”

Archita FRITZ
Founder, Principal
“Working with Majd and Ruya is a no brainer! The clarity and focus that Ruya brings accelerates the impact one is seeking. Majd has been so crucial to clarity on key value proposition, go to market and the best way to position a brand to both investors and end customers. Majd consulted on some of the startups that I sit on the board of and the impact was very valuable. Would highly recommend any startup who might feel like they are stalling or not accelerating their idea to give Majd and the team at Ruya a call.”

Dimitri Debs
Co-founder, Goliath
“It has been a real pleasure working with Ruya Advisory particularly Majd and Youssof, their exceptional guidance and support throughout the launch program has tremendously helped us set a clear vision and defined path for the future of our brand. I greatly appreciated the team's efficient and insightful approach, they are always very organized and relevant. Thanks to Majd and his team we've been able to elevate our thinking/working strategy to a whole new level. From the Goliath crew, thank you Majd and the Ruya Advisory team for your work with us !”

Hassan MOURAD
Partner, Kashida
“We engaged with Ruya Advisory on a business development/market entry consultancy where they proved to be highly professional, engaged, and most importantly adaptable. As a niche business with an unconventional business culture, it is essential for consultants working with us to develop a thorough understanding of our business and values. Ruya Advisory have done so extremely well during our engagement.”
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