Build. Grow. Raise.
Future proof your startup.
Helping founders ace every early milestone in their startup journey. Validate ideas, iterate fast, and secure funding with expert guidance.
Expert Advisory
Proven Frameworks
Founder Community
Trusted by founders and teams across the region
The Problem
Most startups fail.
Startups struggle to launch, scale, and fundraise successfully. Why?
Your product isn't competitive
Many startups fail due to an unvalidated solution and a long, complex product roadmap that misses the mark.
Bad Go-To-Market execution
Without a structured GTM plan, startups struggle to acquire and retain customers fast enough to survive.
Inability to secure funding
Founders often face obstacles in attracting investors due to poor strategy, weak narratives, and ineffective outreach.
The Solution
Accelerate your growth.
Whether you need community support, deep data insights, or direct expert guidance.
1-1 Session with Majd
A focused 1-1 session with Majd to tackle your most pressing challenges.
- 1-1 focused session
- Direct access to expert advice
- Tactical problem solving
- Strategic guidance
"A focused 1-1 session with Majd to tackle your most pressing challenges."
Founder Community
Take the first step towards transformation. A founder-first community built to help you build smarter, faster, together.
- Access courses
- Live discussions
- Expert feedback
- Personalized guidance
"Designed to accelerate your startup's growth."
Custom Projects
Hands-on support for your most critical moments. No templates, just direct help that moves your business forward.
- GTM strategy and execution
- Fundraising and investor prep
- Validation sprints
- Founder-level sparring
"Direct support when it matters most."
Why Work With Ruya ✦
We're different.
By Founders For Founders
Ruya is born from successful startup launches. We have supported over 30+ startups so far in various fields, from content, foodtech, marketplaces, AI, design, edtech, and beyond.
30+
Startups Supported
We're Innovation Led
Our DNA is innovation and creativity. Trained at AJ&Smart, Design Sprint Academy, Stanford d.school, Google, and IDEO.U. Conducted 100+ workshops on strategy & GTM.
100+
Workshops Conducted
We're Focused on Results
We're entrepreneurs and doers. Not consultants. We become part of the team from day 1. We focus FULLY on delivering real impact.
Day 1
Team Integration
What our clients say
Real stories from people who worked with us

Nourah ALFAYEZ
Co-Founder of Nummy
“Ruya's consulting services were instrumental in shaping the concept and success of my food reviewing app. From the initial brainstorming sessions to the product development, Ruya's team provided insightful advice, challenged assumptions, and demonstrated an unwavering attention to detail. They helped me refine my concept, identify potential pain points, and develop user-friendly features that would make Nummy stand out in the crowded food review market. One of the things I appreciated most about working with Ruya was their ability to think strategically while maintaining a focus on the user experience. They understood the importance of creating an app that not only provided users with the information they needed but also made the process of reviewing food enjoyable and engaging. I highly recommend Ruya's consulting services to anyone looking to develop a successful app. Their expertise, insights, and attention to detail are truly invaluable.”
Zahra Rizvi
Founder/CEO eHissab
“Collaborating with Majd on eHissab’s Go-To-Market strategy was a truly valuable experience. Majd brought deep market insights, strategic clarity, and a results-driven approach that helped refine our positioning and growth strategy. His ability to analyze challenges, provide actionable feedback, and align business goals with market needs was instrumental in shaping our direction. We greatly appreciate his expertise and look forward to future collaborations! Thank You!”

Ruba
Partner, Director of Learning Experience Design
“It was a pleasure working with Ruya Advisory. As a consultant, Majd is sharp and intuitive and conducted a very effective discovery and analysis process which enabled him to fully understand our business. Through his collaborative approach he was able to capture and utilize our own knowledge and background backed by his research, knowledge of best practices, and past experiences to deliver a meaningful and realistic set of recommendations that we can actual action. What really stands out is Ruya's ability to follow a clear path and process to reach a comprehensive solution and set of recommendations while at the same time maintaining a level of flexibility that has allowed them to truly capture our needs and accordingly make meaningful recommendations. And it has to be said that Majd is very personable and lovely to work with and was able to establish a very high level of trust in his abilities and advice, in a very short period of time.”

Dimitri Debs
Co-founder, Goliath
“It has been a real pleasure working with Ruya Advisory particularly Majd and Youssof, their exceptional guidance and support throughout the launch program has tremendously helped us set a clear vision and defined path for the future of our brand. I greatly appreciated the team's efficient and insightful approach, they are always very organized and relevant. Thanks to Majd and his team we've been able to elevate our thinking/working strategy to a whole new level. From the Goliath crew, thank you Majd and the Ruya Advisory team for your work with us !”

Mohammed Alsarmi
CEO Themar IP
“We had the pleasure of working with Ruya Advisory on what was initially planned as a go-to-market strategy session. Early into the discussion, their team quickly identified that our company was at a stage where a different strategic approach was needed before diving into go-to-market planning. Their expertise, clarity, and structured guidance helped us refocus on the essential next steps to build a strong foundation. The team was insightful, professional, and genuinely invested in our success. We truly appreciate their support and highly recommend them to any startup looking for strategic direction.”

Pedro SIGAUD
Dean of the communications school at UIC Barcelona.
“Majd is simply awesome. He is able to foster creativity among the team, at the same time making sure to materialize all the creative ideas into tangible and innovative prototypes. Best design thinking experience ever!”

Rabih RAHIL
Founder, Arabic Templates
“As a startup founder, I felt overwhelmed with the amount of responsibilities and decisions I had to take. I knew that Majd is the right advisor because of his previous experience and extensive knowledge in the maket/MENA region. I recommend Ruya Advisory for any startup founder.”

Loulou KHAZEN
Founder, Conversations with Loulou
“I really enjoyed working with Majd. He took the time to research my work, he asked the right questions and came prepared with pragmatic ideas and lastly, he was flexible and accommodated my needs as a client.”

Archita FRITZ
Founder, Principal
“Working with Majd and Ruya is a no brainer! The clarity and focus that Ruya brings accelerates the impact one is seeking. Majd has been so crucial to clarity on key value proposition, go to market and the best way to position a brand to both investors and end customers. Majd consulted on some of the startups that I sit on the board of and the impact was very valuable. Would highly recommend any startup who might feel like they are stalling or not accelerating their idea to give Majd and the team at Ruya a call.”
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