Build. Grow. Raise.
Future proof your startup.
Helping founders ace every early milestone in their startup journey. Validate ideas, iterate fast, and secure funding with expert guidance.
Expert Advisory
Proven Frameworks
Founder Community
Trusted by founders and teams across the region
The Problem
Most startups fail.
Startups struggle to launch, scale, and fundraise successfully. Why?
Your product isn't competitive
Many startups fail due to an unvalidated solution and a long, complex product roadmap that misses the mark.
Bad Go-To-Market execution
Without a structured GTM plan, startups struggle to acquire and retain customers fast enough to survive.
Inability to secure funding
Founders often face obstacles in attracting investors due to poor strategy, weak narratives, and ineffective outreach.
The Solution
Accelerate your growth.
Whether you need community support, deep data insights, or direct expert guidance.
1-1 Session with Majd
A focused 1-1 session with Majd to tackle your most pressing challenges.
- 1-1 focused session
- Direct access to expert advice
- Tactical problem solving
- Strategic guidance
"A focused 1-1 session with Majd to tackle your most pressing challenges."
Founder Community
Take the first step towards transformation. A founder-first community built to help you build smarter, faster, together.
- Access courses
- Live discussions
- Expert feedback
- Personalized guidance
"Designed to accelerate your startup's growth."
Custom Projects
Hands-on support for your most critical moments. No templates, just direct help that moves your business forward.
- GTM strategy and execution
- Fundraising and investor prep
- Validation sprints
- Founder-level sparring
"Direct support when it matters most."
Why Work With Ruya ✦
We're different.
By Founders For Founders
Ruya is born from successful startup launches. We have supported over 30+ startups so far in various fields, from content, foodtech, marketplaces, AI, design, edtech, and beyond.
30+
Startups Supported
We're Innovation Led
Our DNA is innovation and creativity. Trained at AJ&Smart, Design Sprint Academy, Stanford d.school, Google, and IDEO.U. Conducted 100+ workshops on strategy & GTM.
100+
Workshops Conducted
We're Focused on Results
We're entrepreneurs and doers. Not consultants. We become part of the team from day 1. We focus FULLY on delivering real impact.
Day 1
Team Integration
What our clients say
Real stories from people who worked with us

Nourah ALFAYEZ
Co-Founder of Nummy
“Ruya's consulting services were instrumental in shaping the concept and success of my food reviewing app. From the initial brainstorming sessions to the product development, Ruya's team provided insightful advice, challenged assumptions, and demonstrated an unwavering attention to detail. They helped me refine my concept, identify potential pain points, and develop user-friendly features that would make Nummy stand out in the crowded food review market. One of the things I appreciated most about working with Ruya was their ability to think strategically while maintaining a focus on the user experience. They understood the importance of creating an app that not only provided users with the information they needed but also made the process of reviewing food enjoyable and engaging. I highly recommend Ruya's consulting services to anyone looking to develop a successful app. Their expertise, insights, and attention to detail are truly invaluable.”

Pedro SIGAUD
Dean of the communications school at UIC Barcelona.
“Majd is simply awesome. He is able to foster creativity among the team, at the same time making sure to materialize all the creative ideas into tangible and innovative prototypes. Best design thinking experience ever!”

Christina Chehade
Managing Director - Endeavor Lebanon
“Working on our online communication development plan with Ruya was a real eye-opener. The process Majd and his team took us through was very thorough and got the team not only to think and brainstorm but also to organize thoughts and ideas, and put them in a concrete and actionnable plan. I am really proud of what we achieved with Ruya's support!”

Mohammed Alsarmi
CEO Themar IP
“We had the pleasure of working with Ruya Advisory on what was initially planned as a go-to-market strategy session. Early into the discussion, their team quickly identified that our company was at a stage where a different strategic approach was needed before diving into go-to-market planning. Their expertise, clarity, and structured guidance helped us refocus on the essential next steps to build a strong foundation. The team was insightful, professional, and genuinely invested in our success. We truly appreciate their support and highly recommend them to any startup looking for strategic direction.”

adrian smith
CEO Ripple
“Working with Ruya Advisory has been fantastic. They are a really engaging and knowledgeable team. Ruya have helped our strategic thinking and have catalyzed our go to market strategy. The team were insightful and super supportive. Would really recommend to any business owners looking to catalyze growth.”

Vera Abouchar
Director, Endeavor
“Working with Ruya Advisory brought an innovative and structured approach to Endeavor's communication strategy, transforming the way we approached this aspect of our business. The project’s format, as suggested by Ruya, fostered high levels of engagement from both the Endeavor and Ruya teams, ensuring that each session produced valuable, actionable deliverables and sparked fresh ideas for exploration. Throughout the process, Majd and Nour were consistently accessible, demonstrating a genuine commitment to understanding the nuances of Endeavor's vision. Their thoughtful approach was evident in every phase of the project. Additionally, brainstorming and collaborating with Majd, who is an exceptionally skilled moderator, was an enriching experience that greatly contributed to the success of our efforts.”
Reem BOU ABDALLAH
Director at Endeavor Lebanon
“Ruya advisory has mentored several entrepreneurs from our scale up program. They provided practical tips and tricks on how to acquire users organically. Majd also mentored an entrepreneur on community building and organic growth. His experience and analytical approach allows entrepreneurs to break down tasks into easy steps and take decisions based on data. Entrepreneurs know what to expect from meetings and are left with clear guidelines and tasks to prepare for the next meeting. I highly recommend working with Ruya as they provide practical feedback and measurable results.”

Benjamin GODEFROY
Co-Founder, Pipcke.fr
“Great insight on the business. Strong knowledge of the different kind of processes that can help a business to grow. Ruya helps you set up your business in the right direction!”

S. S.
Founder, Designerist.
“Working with Ruya Advisory has been a great experience. They bring a fresh perspective to problems and help us challenge our business perspective. Their analytical and data driven approach empowered us to make fast and well informed decisions. They are well organized and extremely clear with their deliverables. They always went the extra mile and consistently exceeded expectations in their support. I believe startups and founders can benefit tremendously in having such a solid and strategic thinking partner to their side.”
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