Build. Grow. Raise.

Future proof your startup.

Helping founders ace every early milestone in their startup journey. Validate ideas, iterate fast, and secure funding with expert guidance.

Expert Advisory

Proven Frameworks

Founder Community

Trusted by founders and teams across the region

The Problem

Most startups fail.

Startups struggle to launch, scale, and fundraise successfully. Why?

Your product isn't competitive

Many startups fail due to an unvalidated solution and a long, complex product roadmap that misses the mark.

Bad Go-To-Market execution

Without a structured GTM plan, startups struggle to acquire and retain customers fast enough to survive.

Inability to secure funding

Founders often face obstacles in attracting investors due to poor strategy, weak narratives, and ineffective outreach.

The Solution

Accelerate your growth.

Whether you need community support, deep data insights, or direct expert guidance.

Power Session

1-1 Session with Majd

A focused 1-1 session with Majd to tackle your most pressing challenges.

  • 1-1 focused session
  • Direct access to expert advice
  • Tactical problem solving
  • Strategic guidance
"A focused 1-1 session with Majd to tackle your most pressing challenges."
Community

Founder Community

Take the first step towards transformation. A founder-first community built to help you build smarter, faster, together.

  • Access courses
  • Live discussions
  • Expert feedback
  • Personalized guidance
"Designed to accelerate your startup's growth."
Custom Projects

Custom Projects

Hands-on support for your most critical moments. No templates, just direct help that moves your business forward.

  • GTM strategy and execution
  • Fundraising and investor prep
  • Validation sprints
  • Founder-level sparring
"Direct support when it matters most."

Why Work With Ruya ✦

We're different.

By Founders For Founders

Ruya is born from successful startup launches. We have supported over 30+ startups so far in various fields, from content, foodtech, marketplaces, AI, design, edtech, and beyond.

30+

Startups Supported

We're Innovation Led

Our DNA is innovation and creativity. Trained at AJ&Smart, Design Sprint Academy, Stanford d.school, Google, and IDEO.U. Conducted 100+ workshops on strategy & GTM.

100+

Workshops Conducted

We're Focused on Results

We're entrepreneurs and doers. Not consultants. We become part of the team from day 1. We focus FULLY on delivering real impact.

Day 1

Team Integration

What our clients say

Real stories from people who worked with us

Christina Chehade

Christina Chehade

Managing Director - Endeavor Lebanon

★★★★★

Working on our online communication development plan with Ruya was a real eye-opener. The process Majd and his team took us through was very thorough and got the team not only to think and brainstorm but also to organize thoughts and ideas, and put them in a concrete and actionnable plan. I am really proud of what we achieved with Ruya's support!

Pedro SIGAUD

Pedro SIGAUD

Dean of the communications school at UIC Barcelona.

★★★★★

Majd is simply awesome. He is able to foster creativity among the team, at the same time making sure to materialize all the creative ideas into tangible and innovative prototypes. Best design thinking experience ever!

Jassim Jaffer

Jassim Jaffer

Co-Founder, Shufti

★★★★★

The value we get from weekly sessions with Majd is massive! Majd has helped us navigate pivots in strategy and business model, that has improved our value prop and helped us plan out go-to-market strategy so it makes sense to us. We are working close with him to make sure Shufti is well rounded and we are looking forward to building our big launch with him too.

Archita FRITZ

Archita FRITZ

Founder, Principal

★★★★★

Working with Majd and Ruya is a no brainer! The clarity and focus that Ruya brings accelerates the impact one is seeking. Majd has been so crucial to clarity on key value proposition, go to market and the best way to position a brand to both investors and end customers. Majd consulted on some of the startups that I sit on the board of and the impact was very valuable. Would highly recommend any startup who might feel like they are stalling or not accelerating their idea to give Majd and the team at Ruya a call.

Samantha Morales

Samantha Morales

Economic Development Training Specialist, University of Texas, Rio Grande Valley - Entrepreneurship and Commercialization Center

★★★★★

Working with Majd was one of the most structured, high-value additions we've brought into the program. He took our founders through a rigorous process: sharpening their target audience, diagnosing the real problem they solve, mapping the competitive landscape, and building a positioning and go-to-market angle they could actually execute. The quality of thinking in the room shifted noticeably. I'd recommend him to any accelerator serious about the quality of support they deliver and growth mindset they ignite in founders.

Majd Fayyad

Majd Fayyad

Founder, MajdTalks

★★★★★

Working with Ruya and Majd was an absolute pleasure. As someone who’s new to the entrepreneurship field, I found this experience incredibly helpful. It really helped me define what I want to work on, and how I want to shape my business. What I appreciated most was the structure, the methodology, and how it pushed me to question both the services I offer and the problems I’m solving. It helped me discover opportunities in my business I hadn’t considered before. And beyond all that, it was just fun. Majd is a very friendly and supportive partner, and that made all the difference.

Ahmed Al Kindi

Ahmed Al Kindi

instaSpace

★★★★★

Working with Ruya Advisory has been an invaluable experience. What stood out the most was Majd's direct and structured approach to brainstorming and formulating our go-to-market strategy. His ability to cut through complexities and provide clear, actionable insights made the entire process efficient and results driven. Majd’s extensive experience and deep understanding of market dynamics helped us refine our strategy with confidence. He challenged our assumptions, provided fresh perspectives, and ensured that every decision was backed by solid reasoning. Thanks to Ruya Advisory, we now have a strategic roadmap that positions us for success.

Mansour Al-haddabi

Mansour Al-haddabi

Founder, CEO, Carbonate Circular Solutions

★★★★★

Majd helped us shape a compelling narrative for CCS that truly reflects the value of what we are building. He challenged us to think about commercial viability from the outset and helped position our story within the market in a way that resonates with investors. Together, we transformed CCS from a strong technical concept into a credible, investment-ready business, and this has already been reflected in the highly positive feedback we continue to receive.

Dimitri Debs

Dimitri Debs

Co-founder, Goliath

★★★★★

It has been a real pleasure working with Ruya Advisory particularly Majd and Youssof, their exceptional guidance and support throughout the launch program has tremendously helped us set a clear vision and defined path for the future of our brand. I greatly appreciated the team's efficient and insightful approach, they are always very organized and relevant. Thanks to Majd and his team we've been able to elevate our thinking/working strategy to a whole new level. From the Goliath crew, thank you Majd and the Ruya Advisory team for your work with us !

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