Future proof your startup.

Mohammed Alsarmi

CEO Themar IP

“We had the pleasure of working with Ruya Advisory on what was initially planned as a go-to-market strategy session. Early into the discussion, their team quickly identified that our company was at a stage where a different strategic approach was needed before diving into go-to-market planning. Their expertise, clarity, and structured guidance helped us refocus on the essential next steps to build a strong foundation. The team was insightful, professional, and genuinely invested in our success. We truly appreciate their support and highly recommend them to any startup looking for strategic direction.”

“We had the pleasure of doing a couple sessions with Majd. In those sessions Majd’s direction provided clarity. What we out specific needs. The brainstorming sessions were incredibly valuable, pushing us to think outside the box and helping us refine our ideas into a solid plan. The best thing about Ruya Advisory is how they balance strategic thinking with practical solutions. They don’t just tell you what to do, they give you the tools and mindset to succeed. I highly recommend them for anyone looking to turn their vision into reality!”

Raneem MOURAD

Managing Partner, Kashida

“It was a very smooth process from beginning to end. Majd set clear deliverables and was very well prepared at each session of the workshops. At the end we got real actionable results from the consultancy and that’s what matters.”

“Majd and Ruya Advisory led a workshopping session with our class of new entrepreneurs. Majd helped them plan for the unique challenges of software startups from his impressive personal experience. The class response was very positive, and Majd gave them confidence (without sugarcoating the many challenges) at their early stages. We would love to work with Ruya Advisory again!”

Rafik MKAOUAR

Co-Founder, Pipcke.fr

“We worked with Ruya on a strategic global project revolving around 3 axes: Redefining acquisition efforts Reorganizing roles within the leadership team Reflecting on the product and pricing strategy We are entirely satisfied with this support, which exceeded our expectations. Indeed, Majd quickly identified the market drivers and tensions of our current offering without needing to delve into the details of our industry or business model, which would have been time-consuming. He established the necessary mechanisms to guide us through a detailed roadmap for concrete action, which we ourselves defined. Majd's support extended over several weeks, during which he identified the right metrics to follow and facilitated working sessions, reporting, and goal planning. Ruya's intervention was crucial in reshaping our organization and redefining our goals at a pivotal moment in our development. We continue to work regularly with Ruya as we have recently asked Majd to support us on a new project of great importance: optimizing the user experience to increase conversion rates. Thanks for your ongoing and much needed help !”

“Working with The Ruya team has been an incredible experience. They helped us envision Goliath not just as a brand, but as a force capable of making a real impact in the combat sports market. Majd, the founder, was truly involved throughout the entire process, offering his expertise and insights that were invaluable in shaping our vision. Their team provided us with the tools and strategies we needed to bring our project to life. We’re extremely grateful for their support and guidance, and we’re confident that Goliath will definitely become something big in the near future. We will keep in touch in the near future ! From the Goliath Team, we thank you!”

Jamila El Mir

Co-Founder Baladiya Catalyst

“Ruya's team were exceptional in - first - ensuring both my co-founder and myself were building our vision while being grounded. As a new-commer to entrepreneurship, it is very easy to get very excited with ones ideas and ambitions and be over-optimistic, without truly stress-testing whether it would actually be needed or in-demand. Ruya has a methodical approach to first flesh out the vision, and then ensure it can stand on its feet. Most importantly, they were beyond patient with our difficult schedules (and re-scheduling!), shared our enthusiasm and I felt they were as vested in the success as our venture as we were!”

Sarah - MACH37 Cyber Accelerator

Community Engagement Specialist - MACH37

“Majd has been a fantastic addition as a guest speaker and mentor for our MACH37 Cyber Accelerator program. He has already made a meaningful impact on our cohorts through his workshop sessions on perfecting pitches and understanding the key signals investors look for. Our founders greatly appreciated his insights, noting how clear and founder-friendly his guidance is. Majd has a great talent for breaking down what could feel like an intimidating process for startup founders into very practical steps. Beyond his expertise, Majd is approachable, engaging, and very genuinely invested in helping founders succeed. We're grateful to have him as part of our MACH37 community and look forward to continuing to work with him in future cohorts.”

“Before working with Majd, I had an idea of what I wanted to build but needed clarity on my strategy and activation plans. The work we did together addressed this completely. We profiled my audience, ran discovery, built my value proposition and full funnel approach, and created a deployment roadmap so I knew how to bring it to market. What stood out was the structure. Every session had a clear output. Majd worked like a coach. He pushed me to get specific on my audience, the problems I'm solving, and how I'm positioning myself. He also brought fresh ideas and shared tips from his experience. That specificity is what I was missing, and it changed how I think about my business. If you're an early-stage founder who's building and wants actionable feedback on your GTM strategy, this is the kind of work that moves the needle.”