Build. Grow. Raise.
Future proof your startup.
Helping founders ace every early milestone in their startup journey. Validate ideas, iterate fast, and secure funding with expert guidance.
Expert Advisory
Proven Frameworks
Founder Community
Trusted by founders and teams across the region
The Problem
Most startups fail.
Startups struggle to launch, scale, and fundraise successfully. Why?
Your product isn't competitive
Many startups fail due to an unvalidated solution and a long, complex product roadmap that misses the mark.
Bad Go-To-Market execution
Without a structured GTM plan, startups struggle to acquire and retain customers fast enough to survive.
Inability to secure funding
Founders often face obstacles in attracting investors due to poor strategy, weak narratives, and ineffective outreach.
The Solution
Accelerate your growth.
Whether you need community support, deep data insights, or direct expert guidance.
1-1 Session with Majd
A focused 1-1 session with Majd to tackle your most pressing challenges.
- 1-1 focused session
- Direct access to expert advice
- Tactical problem solving
- Strategic guidance
"A focused 1-1 session with Majd to tackle your most pressing challenges."
Founder Community
Take the first step towards transformation. A founder-first community built to help you build smarter, faster, together.
- Access courses
- Live discussions
- Expert feedback
- Personalized guidance
"Designed to accelerate your startup's growth."
Custom Projects
Hands-on support for your most critical moments. No templates, just direct help that moves your business forward.
- GTM strategy and execution
- Fundraising and investor prep
- Validation sprints
- Founder-level sparring
"Direct support when it matters most."
Why Work With Ruya ✦
We're different.
By Founders For Founders
Ruya is born from successful startup launches. We have supported over 30+ startups so far in various fields, from content, foodtech, marketplaces, AI, design, edtech, and beyond.
30+
Startups Supported
We're Innovation Led
Our DNA is innovation and creativity. Trained at AJ&Smart, Design Sprint Academy, Stanford d.school, Google, and IDEO.U. Conducted 100+ workshops on strategy & GTM.
100+
Workshops Conducted
We're Focused on Results
We're entrepreneurs and doers. Not consultants. We become part of the team from day 1. We focus FULLY on delivering real impact.
Day 1
Team Integration
What our clients say
Real stories from people who worked with us

Loulou KHAZEN
Founder, Conversations with Loulou
“I really enjoyed working with Majd. He took the time to research my work, he asked the right questions and came prepared with pragmatic ideas and lastly, he was flexible and accommodated my needs as a client.”

Linda Duong
Founder at Coachjable
“Majd has great insight into the pricing model for startups. Strong knowledge of how to formulate calculations from 0 with zero data and how to do them effectively and efficiently to help you set up your business in the right direction!”

Nourah ALFAYEZ
Co-Founder of Nummy
“Ruya's consulting services were instrumental in shaping the concept and success of my food reviewing app. From the initial brainstorming sessions to the product development, Ruya's team provided insightful advice, challenged assumptions, and demonstrated an unwavering attention to detail. They helped me refine my concept, identify potential pain points, and develop user-friendly features that would make Nummy stand out in the crowded food review market. One of the things I appreciated most about working with Ruya was their ability to think strategically while maintaining a focus on the user experience. They understood the importance of creating an app that not only provided users with the information they needed but also made the process of reviewing food enjoyable and engaging. I highly recommend Ruya's consulting services to anyone looking to develop a successful app. Their expertise, insights, and attention to detail are truly invaluable.”
Jesse THORNBURG
Assistant Teaching Professor, Carnegie Mellon University Africa
“Majd and Ruya Advisory led a workshopping session with our class of new entrepreneurs. Majd helped them plan for the unique challenges of software startups from his impressive personal experience. The class response was very positive, and Majd gave them confidence (without sugarcoating the many challenges) at their early stages. We would love to work with Ruya Advisory again!”

Ishaq Al-Manji
Founder, TripHype
“Working with Majd has been instrumental in shaping TripHype from an early concept into an MVP-ready product. He guided me step by step through the journey, from refining the prototype to preparing for go-to-market. While consistently challenging my assumptions about the problem and helping me better understand and validate our target audience. His ability to pressure-test ideas and question key decisions ensured that we stayed focused on building a product that delivers real value, rather than just features. Beyond strategy, Majd brought strong clarity to execution. He helped sharpen our release plan, prioritize the right features for the MVP, and define a clear, efficient user acquisition approach that avoids unnecessary spending. His balance of big-picture thinking and practical guidance gave me confidence in both the product direction and our launch strategy, making the entire process more structured, focused, and impactful”

adrian smith
CEO Ripple
“Working with Ruya Advisory has been fantastic. They are a really engaging and knowledgeable team. Ruya have helped our strategic thinking and have catalyzed our go to market strategy. The team were insightful and super supportive. Would really recommend to any business owners looking to catalyze growth.”
Sergio G. Chavez
Founder @ MEXpreneurs
“The insights that Majd shared on startup funding with the global community of Mexican tech startup founders in MEXpreneurs were fantastic! It was a pleasure to hear from him directly after being a close follower of the great content Majd continuously publishes.”

Benjamin GODEFROY
Co-Founder, Pipcke.fr
“Great insight on the business. Strong knowledge of the different kind of processes that can help a business to grow. Ruya helps you set up your business in the right direction!”

Eleanor ROADS
Success Manager, WONDR
“Working with Ruya Advisory, and specifically Majd, has been an outstanding experience. Majd brought a collaborative spirit to our partnership, being equally open to our suggestions as we were to his expertise. The event we ran together was a huge success - it was well attended, generated fantastic feedback, and left attendees asking for more. Majd’s ability to engage the audience with clear, actionable insights made the session incredibly impactful for our community of founders. What I appreciated most was Majd’s professionalism and ease of collaboration, making the process seamless from planning to delivery. The best thing about Ruya Advisory is the practical, founder-focused approach that ensures every interaction delivers real value. This is just the beginning of a great partnership, and I’m excited to see what we can create together next!”
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