Future proof your startup.

Ahmed Al Kindi

instaSpace

“Working with Ruya Advisory has been an invaluable experience. What stood out the most was Majd's direct and structured approach to brainstorming and formulating our go-to-market strategy. His ability to cut through complexities and provide clear, actionable insights made the entire process efficient and results driven. Majd’s extensive experience and deep understanding of market dynamics helped us refine our strategy with confidence. He challenged our assumptions, provided fresh perspectives, and ensured that every decision was backed by solid reasoning. Thanks to Ruya Advisory, we now have a strategic roadmap that positions us for success.”

Jassim Jaffer

Co-Founder, Shufti

“The value we get from weekly sessions with Majd is massive! Majd has helped us navigate pivots in strategy and business model, that has improved our value prop and helped us plan out go-to-market strategy so it makes sense to us. We are working close with him to make sure Shufti is well rounded and we are looking forward to building our big launch with him too.”

Rafik MKAOUAR

Co-Founder, Pipcke.fr

“We worked with Ruya on a strategic global project revolving around 3 axes: Redefining acquisition efforts Reorganizing roles within the leadership team Reflecting on the product and pricing strategy We are entirely satisfied with this support, which exceeded our expectations. Indeed, Majd quickly identified the market drivers and tensions of our current offering without needing to delve into the details of our industry or business model, which would have been time-consuming. He established the necessary mechanisms to guide us through a detailed roadmap for concrete action, which we ourselves defined. Majd's support extended over several weeks, during which he identified the right metrics to follow and facilitated working sessions, reporting, and goal planning. Ruya's intervention was crucial in reshaping our organization and redefining our goals at a pivotal moment in our development. We continue to work regularly with Ruya as we have recently asked Majd to support us on a new project of great importance: optimizing the user experience to increase conversion rates. Thanks for your ongoing and much needed help !”

“Ruya advisory has mentored several entrepreneurs from our scale up program. They provided practical tips and tricks on how to acquire users organically. Majd also mentored an entrepreneur on community building and organic growth. His experience and analytical approach allows entrepreneurs to break down tasks into easy steps and take decisions based on data. Entrepreneurs know what to expect from meetings and are left with clear guidelines and tasks to prepare for the next meeting. I highly recommend working with Ruya as they provide practical feedback and measurable results.”

Mohamad Fanous

Instructor at the American University of Beirut

“Majd’s guidance to over 18 startups in the accelerator program at AUB’s Faculty of Engineering has been instrumental in transforming technical projects into viable startup ideas. His expertise in customer validation and achieving problem-solution fit provided invaluable insights and actionable advice, empowering participants to take their ventures to the next level.”

Muhammad ALIYU

Graduate Teaching Assistant / CMU-Africa

“Majd Alaily delivered an engaging and insightful session for our Foundations of Entrepreneurship class, drawing from his extensive experience at Google EMEA and scaling startups like Studio al Fankoosh. His practical approach to strategy, innovation, and execution resonated with the students, sparking meaningful discussions during the session. We truly appreciate his contribution and look forward to collaborating with him again in the future.”

“Majd and Ruya Advisory led a workshopping session with our class of new entrepreneurs. Majd helped them plan for the unique challenges of software startups from his impressive personal experience. The class response was very positive, and Majd gave them confidence (without sugarcoating the many challenges) at their early stages. We would love to work with Ruya Advisory again!”

Archita FRITZ

Founder, Principal

“Working with Majd and Ruya is a no brainer! The clarity and focus that Ruya brings accelerates the impact one is seeking. Majd has been so crucial to clarity on key value proposition, go to market and the best way to position a brand to both investors and end customers. Majd consulted on some of the startups that I sit on the board of and the impact was very valuable. Would highly recommend any startup who might feel like they are stalling or not accelerating their idea to give Majd and the team at Ruya a call.”

Majd Fayyad

Founder, MajdTalks

“Working with Ruya and Majd was an absolute pleasure. As someone who’s new to the entrepreneurship field, I found this experience incredibly helpful. It really helped me define what I want to work on, and how I want to shape my business. What I appreciated most was the structure, the methodology, and how it pushed me to question both the services I offer and the problems I’m solving. It helped me discover opportunities in my business I hadn’t considered before. And beyond all that, it was just fun. Majd is a very friendly and supportive partner, and that made all the difference.”