Build. Grow. Raise.

Future proof your startup.

Helping founders ace every early milestone in their startup journey. Validate ideas, iterate fast, and secure funding with expert guidance.

Expert Advisory

Proven Frameworks

Founder Community

Trusted by founders and teams across the region

The Problem

Most startups fail.

Startups struggle to launch, scale, and fundraise successfully. Why?

Your product isn't competitive

Many startups fail due to an unvalidated solution and a long, complex product roadmap that misses the mark.

Bad Go-To-Market execution

Without a structured GTM plan, startups struggle to acquire and retain customers fast enough to survive.

Inability to secure funding

Founders often face obstacles in attracting investors due to poor strategy, weak narratives, and ineffective outreach.

The Solution

Accelerate your growth.

Whether you need community support, deep data insights, or direct expert guidance.

Power Session

1-1 Session with Majd

A focused 1-1 session with Majd to tackle your most pressing challenges.

  • 1-1 focused session
  • Direct access to expert advice
  • Tactical problem solving
  • Strategic guidance
"A focused 1-1 session with Majd to tackle your most pressing challenges."
Community

Founder Community

Take the first step towards transformation. A founder-first community built to help you build smarter, faster, together.

  • Access courses
  • Live discussions
  • Expert feedback
  • Personalized guidance
"Designed to accelerate your startup's growth."
Custom Projects

Custom Projects

Hands-on support for your most critical moments. No templates, just direct help that moves your business forward.

  • GTM strategy and execution
  • Fundraising and investor prep
  • Validation sprints
  • Founder-level sparring
"Direct support when it matters most."

Why Work With Ruya ✦

We're different.

By Founders For Founders

Ruya is born from successful startup launches. We have supported over 30+ startups so far in various fields, from content, foodtech, marketplaces, AI, design, edtech, and beyond.

30+

Startups Supported

We're Innovation Led

Our DNA is innovation and creativity. Trained at AJ&Smart, Design Sprint Academy, Stanford d.school, Google, and IDEO.U. Conducted 100+ workshops on strategy & GTM.

100+

Workshops Conducted

We're Focused on Results

We're entrepreneurs and doers. Not consultants. We become part of the team from day 1. We focus FULLY on delivering real impact.

Day 1

Team Integration

What our clients say

Real stories from people who worked with us

Hassan MOURAD

Hassan MOURAD

Partner, Kashida

★★★★★

We engaged with Ruya Advisory on a business development/market entry consultancy where they proved to be highly professional, engaged, and most importantly adaptable. As a niche business with an unconventional business culture, it is essential for consultants working with us to develop a thorough understanding of our business and values. Ruya Advisory have done so extremely well during our engagement.

S. S.

S. S.

Founder, Designerist.

★★★★★

Working with Ruya Advisory has been a great experience. They bring a fresh perspective to problems and help us challenge our business perspective. Their analytical and data driven approach empowered us to make fast and well informed decisions. They are well organized and extremely clear with their deliverables. They always went the extra mile and consistently exceeded expectations in their support. I believe startups and founders can benefit tremendously in having such a solid and strategic thinking partner to their side.

Samantha Morales

Samantha Morales

Economic Development Training Specialist, University of Texas, Rio Grande Valley - Entrepreneurship and Commercialization Center

★★★★★

Working with Majd was one of the most structured, high-value additions we've brought into the program. He took our founders through a rigorous process: sharpening their target audience, diagnosing the real problem they solve, mapping the competitive landscape, and building a positioning and go-to-market angle they could actually execute. The quality of thinking in the room shifted noticeably. I'd recommend him to any accelerator serious about the quality of support they deliver and growth mindset they ignite in founders.

SG

Sergio G. Chavez

Founder @ MEXpreneurs

★★★★★

The insights that Majd shared on startup funding with the global community of Mexican tech startup founders in MEXpreneurs were fantastic! It was a pleasure to hear from him directly after being a close follower of the great content Majd continuously publishes.

AW

Arthur Wattiez

Goliath Co-Founder

★★★★★

Working with The Ruya team has been an incredible experience. They helped us envision Goliath not just as a brand, but as a force capable of making a real impact in the combat sports market. Majd, the founder, was truly involved throughout the entire process, offering his expertise and insights that were invaluable in shaping our vision. Their team provided us with the tools and strategies we needed to bring our project to life. We’re extremely grateful for their support and guidance, and we’re confident that Goliath will definitely become something big in the near future. We will keep in touch in the near future ! From the Goliath Team, we thank you!

Djebline ABDESAMAD

Djebline ABDESAMAD

C.E.O POINTILI

★★★★★

Majd as the leader of Ruya Advisory can make you see behind lines using his experience and with real cases. As a founder & CEO of POINTILI, this Startup search t find its way and start growth, I appreciate the work delivered by Majd and the team of Ruya. Majd as a mentor for startups can clear ideas, and give a very good mind mapping. Thanks for effort, and hope that we can have other sessions soon.

Mohamad Fanous

Mohamad Fanous

Instructor at the American University of Beirut

★★★★★

Majd’s guidance to over 18 startups in the accelerator program at AUB’s Faculty of Engineering has been instrumental in transforming technical projects into viable startup ideas. His expertise in customer validation and achieving problem-solution fit provided invaluable insights and actionable advice, empowering participants to take their ventures to the next level.

Rafik MKAOUAR

Rafik MKAOUAR

Co-Founder, Pipcke.fr

★★★★★

We worked with Ruya on a strategic global project revolving around 3 axes: Redefining acquisition efforts Reorganizing roles within the leadership team Reflecting on the product and pricing strategy We are entirely satisfied with this support, which exceeded our expectations. Indeed, Majd quickly identified the market drivers and tensions of our current offering without needing to delve into the details of our industry or business model, which would have been time-consuming. He established the necessary mechanisms to guide us through a detailed roadmap for concrete action, which we ourselves defined. Majd's support extended over several weeks, during which he identified the right metrics to follow and facilitated working sessions, reporting, and goal planning. Ruya's intervention was crucial in reshaping our organization and redefining our goals at a pivotal moment in our development. We continue to work regularly with Ruya as we have recently asked Majd to support us on a new project of great importance: optimizing the user experience to increase conversion rates. Thanks for your ongoing and much needed help !

Linda Duong

Linda Duong

Founder at Coachjable

★★★★★

Majd has great insight into the pricing model for startups. Strong knowledge of how to formulate calculations from 0 with zero data and how to do them effectively and efficiently to help you set up your business in the right direction!

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