Build. Grow. Raise.

Future proof your startup.

Helping founders ace every early milestone in their startup journey. Validate ideas, iterate fast, and secure funding with expert guidance.

Expert Advisory

Proven Frameworks

Founder Community

Trusted by founders and teams across the region

The Problem

Most startups fail.

Startups struggle to launch, scale, and fundraise successfully. Why?

Your product isn't competitive

Many startups fail due to an unvalidated solution and a long, complex product roadmap that misses the mark.

Bad Go-To-Market execution

Without a structured GTM plan, startups struggle to acquire and retain customers fast enough to survive.

Inability to secure funding

Founders often face obstacles in attracting investors due to poor strategy, weak narratives, and ineffective outreach.

The Solution

Accelerate your growth.

Whether you need community support, deep data insights, or direct expert guidance.

Power Session

1-1 Session with Majd

A focused 1-1 session with Majd to tackle your most pressing challenges.

  • 1-1 focused session
  • Direct access to expert advice
  • Tactical problem solving
  • Strategic guidance
"A focused 1-1 session with Majd to tackle your most pressing challenges."
Community

Founder Community

Take the first step towards transformation. A founder-first community built to help you build smarter, faster, together.

  • Access courses
  • Live discussions
  • Expert feedback
  • Personalized guidance
"Designed to accelerate your startup's growth."
Custom Projects

Custom Projects

Hands-on support for your most critical moments. No templates, just direct help that moves your business forward.

  • GTM strategy and execution
  • Fundraising and investor prep
  • Validation sprints
  • Founder-level sparring
"Direct support when it matters most."

Why Work With Ruya ✦

We're different.

By Founders For Founders

Ruya is born from successful startup launches. We have supported over 30+ startups so far in various fields, from content, foodtech, marketplaces, AI, design, edtech, and beyond.

30+

Startups Supported

We're Innovation Led

Our DNA is innovation and creativity. Trained at AJ&Smart, Design Sprint Academy, Stanford d.school, Google, and IDEO.U. Conducted 100+ workshops on strategy & GTM.

100+

Workshops Conducted

We're Focused on Results

We're entrepreneurs and doers. Not consultants. We become part of the team from day 1. We focus FULLY on delivering real impact.

Day 1

Team Integration

What our clients say

Real stories from people who worked with us

Eleanor ROADS

Eleanor ROADS

Success Manager, WONDR

★★★★★

Working with Ruya Advisory, and specifically Majd, has been an outstanding experience. Majd brought a collaborative spirit to our partnership, being equally open to our suggestions as we were to his expertise. The event we ran together was a huge success - it was well attended, generated fantastic feedback, and left attendees asking for more. Majd’s ability to engage the audience with clear, actionable insights made the session incredibly impactful for our community of founders. What I appreciated most was Majd’s professionalism and ease of collaboration, making the process seamless from planning to delivery. The best thing about Ruya Advisory is the practical, founder-focused approach that ensures every interaction delivers real value. This is just the beginning of a great partnership, and I’m excited to see what we can create together next!

Muhammad ALIYU

Muhammad ALIYU

Graduate Teaching Assistant / CMU-Africa

★★★★★

Majd Alaily delivered an engaging and insightful session for our Foundations of Entrepreneurship class, drawing from his extensive experience at Google EMEA and scaling startups like Studio al Fankoosh. His practical approach to strategy, innovation, and execution resonated with the students, sparking meaningful discussions during the session. We truly appreciate his contribution and look forward to collaborating with him again in the future.

Jamila El Mir

Jamila El Mir

Co-Founder Baladiya Catalyst

★★★★★

Ruya's team were exceptional in - first - ensuring both my co-founder and myself were building our vision while being grounded. As a new-commer to entrepreneurship, it is very easy to get very excited with ones ideas and ambitions and be over-optimistic, without truly stress-testing whether it would actually be needed or in-demand. Ruya has a methodical approach to first flesh out the vision, and then ensure it can stand on its feet. Most importantly, they were beyond patient with our difficult schedules (and re-scheduling!), shared our enthusiasm and I felt they were as vested in the success as our venture as we were!

Dimitri Debs

Dimitri Debs

Co-founder, Goliath

★★★★★

It has been a real pleasure working with Ruya Advisory particularly Majd and Youssof, their exceptional guidance and support throughout the launch program has tremendously helped us set a clear vision and defined path for the future of our brand. I greatly appreciated the team's efficient and insightful approach, they are always very organized and relevant. Thanks to Majd and his team we've been able to elevate our thinking/working strategy to a whole new level. From the Goliath crew, thank you Majd and the Ruya Advisory team for your work with us !

adrian smith

adrian smith

CEO Ripple

★★★★★

Working with Ruya Advisory has been fantastic. They are a really engaging and knowledgeable team. Ruya have helped our strategic thinking and have catalyzed our go to market strategy. The team were insightful and super supportive. Would really recommend to any business owners looking to catalyze growth.

Ahmed Al Kindi

Ahmed Al Kindi

instaSpace

★★★★★

Working with Ruya Advisory has been an invaluable experience. What stood out the most was Majd's direct and structured approach to brainstorming and formulating our go-to-market strategy. His ability to cut through complexities and provide clear, actionable insights made the entire process efficient and results driven. Majd’s extensive experience and deep understanding of market dynamics helped us refine our strategy with confidence. He challenged our assumptions, provided fresh perspectives, and ensured that every decision was backed by solid reasoning. Thanks to Ruya Advisory, we now have a strategic roadmap that positions us for success.

Pedro SIGAUD

Pedro SIGAUD

Dean of the communications school at UIC Barcelona.

★★★★★

Majd is simply awesome. He is able to foster creativity among the team, at the same time making sure to materialize all the creative ideas into tangible and innovative prototypes. Best design thinking experience ever!

Loulou KHAZEN

Loulou KHAZEN

Founder, Conversations with Loulou

★★★★★

I really enjoyed working with Majd. He took the time to research my work, he asked the right questions and came prepared with pragmatic ideas and lastly, he was flexible and accommodated my needs as a client.

Djebline ABDESAMAD

Djebline ABDESAMAD

C.E.O POINTILI

★★★★★

Majd as the leader of Ruya Advisory can make you see behind lines using his experience and with real cases. As a founder & CEO of POINTILI, this Startup search t find its way and start growth, I appreciate the work delivered by Majd and the team of Ruya. Majd as a mentor for startups can clear ideas, and give a very good mind mapping. Thanks for effort, and hope that we can have other sessions soon.

Free Gift

Take our Free Problem Solution Pulse to profile your startup today

Is your startup thriving or flatlining? Get insights into your startup idea and journey, identify areas for improvement, and receive a personalized roadmap to success.

Start The Pulse Check - It's Free

Whether you're launching a startup or scaling your business, this test will help you focus on what matters most.

Resources

Our Knowledge Hub.

Access expert advice, strategies, and actionable insights to help you navigate your startup journey.

Majd's LinkedIn

Join 20,000+ founders learning real startup strategies that drive growth.

Follow Now

Problem Solution Pulse

Take our free 3-minute assessment to uncover how strong your problem-solution fit is.

Take the Pulse

Majd's Newsletter

Expert startup insights from a 3-time founder & ex-Google strategist, straight to your inbox.

Subscribe Free